Per Reid Hoffman, cofounder of LinkedIn, the idea of Blitzscaling is defined as:
“What you do when you need to grow really, really quickly.“-Reid Hoffman
I started using LinkedIn in late February 2013, and had a mere 34 connections by the end of 2014, almost 2 years later. I was 20 years old when I created my account, and I’m almost (fairly certain) my LinkedIn Profile page did not get me my first big-boy job offer or college internship(s).
As a matter of fact, I believe not having any LinkedIn activity, or Social Media Activity, generally speaking, (Facebook, LinkedIn, Instagram, Twitter), is maybe what got me my job – aside from my amazing personality of course. (I kid, I kid..)
Fast Forward to October 2019, and my mindset shifted. Some might call it an adoption of a “growth mindset” or, in my own words, the ability to generate raw talent through hard work, discipline and input from others. In Quarter 4 – 2019, my LinkedIn profile generated 984 followers.
Fast forward even further to Quarter 1 – 2020, my LinkedIn profile has generated nearly 3,300 followers in the last 90 days. In theory, if I stay on track with this exponential growth, I’ll reach ~30K Followers by the end of September, or Quarter 3.
What does this mean? To me, it means ANYONE, and I mean literally any body, can grow rapidly on this platform if they follow the 3-Step Approach. The 3-Step Approach is the simplest way to gain traction on this platform. Here it is:
- Like / Comment // Engage Posts
- Share your personal Story AND Help Others whom Share*
- Follow UP with your responses** (I.e., send connection requests, accept requests, Follow + Connect)
Now, some will call this a rubbish or scary way to gain followers. I think, rather, it’s the opposite. Instead, especially during these uncertain times, when workers are at home almost 24/7, and need something TO DO, I feel it’s the BEST time to GROW on this platform. Don’t you? When it comes to online or social media use, what better place to do it than right here on LinkedIn?!